Client: FedEx Office

// Consulting for a global retail & eCommerce company.

Photo Credits: Le Tang

Time to read: ~2 minutes

Role

UX Product Designer

Tools

Figma, Sketch, VS Code, Jira, and GitHub

Timeline

2 Years

Team

8 Team Members

Background

My client, FedEx Office, brought in Dialexa’s Product Design team to enhance their retail, eCommerce, B2C, and B2B experiences.

Challenges

- Lengthy approval processes stemmed rapid iteration.
- Accumulated tech debt limited feature functionality.
- Siloed team structures slowed communication streams.

Solutions

- Creatively repurpose existing components and flows.
- Establish consistent syncs with Development teams.

Deliverables

35+ Feature Enhancements

Cross-Team Communication

3 New Feature Sets

UX/UI Design

Wireframes

Prototypes

User Testing

Examples of my FedEx Office work can be provided upon request.

Please navigate to my Contact page to submit a request!

Accomplishments

  • Addressed ADA violations in email structures and created new templates.

  • Compiled a list of ADA best practices for use by FXO.

  • Successfully suggested alterations to the FXO style guide to meet WCAG AAA guidelines.

Accessibility

  • Spearheaded an accelerator to decrease feature handoff time by ~33% by reducing defects.

  • SME on cross-team collaboration.

  • Conducted a full-scale audit of the FXO site; flagging and fixing dozens of inconsistencies and defects.

Internal

  • Oversaw the finding, negotiations, and implementation of a newly enhanced search engine.

  • Successfully created 35+ feature enhancements ranging from PDP to Admin facing to File upload and more.

  • Got stakeholder buy-in on multiple net-new features through data driven prototypes.

Features

Wanna know more?
Let’s talk.

Testimonials

Maria Bonnett, FedEx Office Product Owner

“I really appreciate Brett coming to us to learn about our issues and the roadblocks we're facing instead of coming to us from an accusatory place. A lot of people see the problems and want to place the blame, but not many people are willing to find where the problems lie and try to understand why they're happening.”

Le Tang, Senior Design Manager @ Dialexa

"Brett's strategic thinking and proactive approach have not only optimized our workflow but have also showcased his ability to introduce and leverage new tools for tangible improvements in project delivery."

Caroline Culver, Senior Associate @ Dialexa

"Due to the nature of this engagement, design team members aren't always well versed in how to collaborate feature handoff with developers. Brett has taken it upon himself to teach relevant contributors how to make that handoff as seamless as possible. He is super transparent and clear and I would definitely consider him a SME if I need assistance or clarity in the future."
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